The Future of Social Media

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Technology and social media have come a long way since the 1940’s and the 1990’s. If you think about to the movie, Back To The Future, a lot of the advances we have made today correlate with the movie. For example; When Marty is watching is future self-talk to his boss. They were talking to each other using a television screen. Currently, if you have an IPhone or a Smartphone you can FaceTime or Skype people no matter where they are located. Granted, we haven’t gotten to the point of hover cars and 3D advertisements but I have a feeling we are getting closer, and closer to that happening. I mean look at some of the advertisement boards around your town. A lot of them are electronic billboards now and change ads every few seconds. In the next few paragraphs, I will be discussing the upcoming trends for social media, and what predictions are being made for Facebook and Twitter.

After doing some digging on the World Wide Web. I discovered that we have already started some of the trends that have been predicted; Companies hitting the social network scene, Companies sending text messages (if the customer provides their phone number), Advertising only social networks, and Video Live Streaming. However, there are others that slowly being presented but have not made its presents yet. For instants, being able to have a social network in the work place. Now, I’m not talking about LinkdIn or Facebook for advertising purposes. I’m talking about social networking sites for business purposes only. The idea is to have a platform that will replace emailing one business person to another. What they would like to see is a site where you can do group chat rooms (whether it’s within in the company, other businesses, or international), having a company profile and, of course, having your own personal profile. Its kind of like an IM messanger combined with MySpace and Facebook. Only this would be used for business purposes. One other trend that may be appearing on the social scene is Machine Learning. There is an App out there that you can download onto your smartphone called Forevery. What this app does is organizes your camera roll by place, time, and people who are in the picture with you. That way when you are ready to post an image online all the information is put together (creepy, I know). Finally, a trend that may be surfacing is VR (virtual reality) for social media. Yes, this is already coming out for video games, but many social media sites and articles see this crossing over into social media. They have hopes of people being able to travel different locations without leaving the comfort of your own home. This wasn’t in the article but I would assume that they would like to make it possible to chat with people through VR. I’m sure there are several ways that would make this possible, but would it be  part of the feature? We will have to wait and see.

What does this mean for our current social media platforms? I looked up two of the most well known social media platforms; Facebook and Twitter. This is what Facebook has planned in terms of growing with the rest of the newest technology. They hope to be able to incorporate VR into their social network. As many of you may or may not know about Facebook currently. It has the option of being able to Live Stream on the site. Along with being able to live stream, you can also post video and gifs. You name it. You can post it. So if they can do all of that. Why not be able to use VR on their site as well? They are currently working with scientists and the corporate of Samsung (located in South Korea). Think of all the cool things you could do on Facebook while on a VR headset. I watch a lot of live streams and if I could watch a live stream while feeling like I was with the actual person. That would be simply amazing! While Facebook is trying to strive with todays technology. There are many predictions that Twitter is headed towards a downward spiral. At this point, people are expressing how frustrated they are with only being able to post 140 characters per post. Not to mention they are very limited to other things that they can post (videos, pictures etc.). However, many people have commented that companies are more responsive on Twitter than any other social media sites. They’re predicting that this site will slowly become a social network that customers will be contacting companies.

So what did we learn today, folk? Today, we learned that live videos are on the rise, virtual reality is just around the corner, and we’re starting to get lazy with our technology. After, reading the following articles I wasn’t surprised at the predictions that were made. This is what I see happening in the future a social media. I believe that status updates and messaging are going to be a thing of the past. Everything will just be pictures and videos because we, as humans, find pictures and videos to be more entertaining / appealing over simple status updates. If you were to look at a young person’s phone you would see that they apps like Instagram, Snapchat, Vine, Periscope etc. Status’ are dead and Visual entertainment is sky rocketing. Soon that won’t be enough and VR will be the in thing. If they are already developing VR phones (Samsung). That means other companies will follow suit. Our version of the future may not be the same as Back to the Future, but were getting close.

http://www.inc.com/amy-vernon/the-future-of-social-media-5-predictions-for-2016.html

http://www.fastcompany.com/3054347/the-future-of-work/5-trends-that-will-change-how-companies-use-social-media-in-2016/3

http://www.pcworld.com/article/3035705/software-social/mark-zuckerberg-outlines-the-future-of-facebook.html

http://www.huffingtonpost.com/david-giannetto/the-future-of-twitter-sta_b_9232280.html

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