Companies

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Starbucks is an American based coffeehouse. Besides serving coffee at their stores they also offer a wide variety of tea, pastries, and other treats to munch on. Not only do they provide beverages and goods to satisfy the taste buds. They also provide a way of life. A place where people can gather to chat or do business. Approximately 32 million Americans visit its stores every month. Which means a wide variety of people visit these stores; 49% of Adults ages 25 – 40, and 40% of Young Adults ages 18 – 24. However, only 2% of Teens ages 13 – 17 go to Starbucks. Obviously, teens don’t normally drink a lot of coffee, especially at the age of 13. This means we must create ways to get teens attentions.

There are several ways that could be done in order to gain more foot traffic among the teen market. Even though Starbucks is known for its coffee. They should create more tea and smoothie flavors. If you go to any Starbucks location there are very little options for both beverage types. Unless they know of the secret menu items that tell you how to use different flavors to create drinks. They will be stuck with the same old flavors. By having more flavors they will want to actually go to Starbucks. The second option would be to involve even more social media. What they should do is to have a wide screen T.V. somewhere in the store. This would display a picture of people who take selfies with their coffee / friends. In order to have the picture show up on the T.V., they must use hashtags that they post on either Instagram or Twitter. Otherwise, in the Starbucks app, they could have as an option to upload your photo and get it displayed that way. Occasionally, Starbucks could do a giveaway and they could choose a winner by selecting a picture that was submitted. Anything that is technology related, especially with pictures, will get the younger generation interested in wanting to go to Starbucks.

http://smallbusiness.chron.com/starbucks-target-audience-10553.html

http://www.statista.com/topics/1246/starbucks/

Sephora is a high-end beauty retail chain. They offer nothing but a unique experience while shopping there. Their brands range from well known to up and comers. Another thing they offer (that many beauty retails chains don’t) is their very own products. Both men and women flock to purchase the amazing products Sephora provides. About 54% of people around the world go to Sephora. Women between the ages of 20 – 50 and men between the ages of 20 – 40 shop there. By looking at the numbers that’s not too bad. Though, there is always room for improvement.

As many people may know. Sephora is well known for having its high-end products. That being said, this means the products they provide are very expensive. Even their own brand is slightly expensive. This means that they are losing the potential of bringing in more costumers. By having more sales and specials this could help bring in more foot traffic. Though, they do offer coupons to those of who have a beauty insider card. Which in a way is unfair to those who don’t want one. Even if the consumer doesn’t have the card. They should still offer coupons to everyone. This would increase the market size significantly. 

http://www.sephora.com/about-us

https://prezi.com/cmrnr2veiba2/brand-analysis-sephora/

http://www.businessoffashion.com/articles/intelligence/marc-jacobs-sephora-lvmh-branded-beauty-strategy

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The Future of Social Media

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Technology and social media have come a long way since the 1940’s and the 1990’s. If you think about to the movie, Back To The Future, a lot of the advances we have made today correlate with the movie. For example; When Marty is watching is future self-talk to his boss. They were talking to each other using a television screen. Currently, if you have an IPhone or a Smartphone you can FaceTime or Skype people no matter where they are located. Granted, we haven’t gotten to the point of hover cars and 3D advertisements but I have a feeling we are getting closer, and closer to that happening. I mean look at some of the advertisement boards around your town. A lot of them are electronic billboards now and change ads every few seconds. In the next few paragraphs, I will be discussing the upcoming trends for social media, and what predictions are being made for Facebook and Twitter.

After doing some digging on the World Wide Web. I discovered that we have already started some of the trends that have been predicted; Companies hitting the social network scene, Companies sending text messages (if the customer provides their phone number), Advertising only social networks, and Video Live Streaming. However, there are others that slowly being presented but have not made its presents yet. For instants, being able to have a social network in the work place. Now, I’m not talking about LinkdIn or Facebook for advertising purposes. I’m talking about social networking sites for business purposes only. The idea is to have a platform that will replace emailing one business person to another. What they would like to see is a site where you can do group chat rooms (whether it’s within in the company, other businesses, or international), having a company profile and, of course, having your own personal profile. Its kind of like an IM messanger combined with MySpace and Facebook. Only this would be used for business purposes. One other trend that may be appearing on the social scene is Machine Learning. There is an App out there that you can download onto your smartphone called Forevery. What this app does is organizes your camera roll by place, time, and people who are in the picture with you. That way when you are ready to post an image online all the information is put together (creepy, I know). Finally, a trend that may be surfacing is VR (virtual reality) for social media. Yes, this is already coming out for video games, but many social media sites and articles see this crossing over into social media. They have hopes of people being able to travel different locations without leaving the comfort of your own home. This wasn’t in the article but I would assume that they would like to make it possible to chat with people through VR. I’m sure there are several ways that would make this possible, but would it be  part of the feature? We will have to wait and see.

What does this mean for our current social media platforms? I looked up two of the most well known social media platforms; Facebook and Twitter. This is what Facebook has planned in terms of growing with the rest of the newest technology. They hope to be able to incorporate VR into their social network. As many of you may or may not know about Facebook currently. It has the option of being able to Live Stream on the site. Along with being able to live stream, you can also post video and gifs. You name it. You can post it. So if they can do all of that. Why not be able to use VR on their site as well? They are currently working with scientists and the corporate of Samsung (located in South Korea). Think of all the cool things you could do on Facebook while on a VR headset. I watch a lot of live streams and if I could watch a live stream while feeling like I was with the actual person. That would be simply amazing! While Facebook is trying to strive with todays technology. There are many predictions that Twitter is headed towards a downward spiral. At this point, people are expressing how frustrated they are with only being able to post 140 characters per post. Not to mention they are very limited to other things that they can post (videos, pictures etc.). However, many people have commented that companies are more responsive on Twitter than any other social media sites. They’re predicting that this site will slowly become a social network that customers will be contacting companies.

So what did we learn today, folk? Today, we learned that live videos are on the rise, virtual reality is just around the corner, and we’re starting to get lazy with our technology. After, reading the following articles I wasn’t surprised at the predictions that were made. This is what I see happening in the future a social media. I believe that status updates and messaging are going to be a thing of the past. Everything will just be pictures and videos because we, as humans, find pictures and videos to be more entertaining / appealing over simple status updates. If you were to look at a young person’s phone you would see that they apps like Instagram, Snapchat, Vine, Periscope etc. Status’ are dead and Visual entertainment is sky rocketing. Soon that won’t be enough and VR will be the in thing. If they are already developing VR phones (Samsung). That means other companies will follow suit. Our version of the future may not be the same as Back to the Future, but were getting close.

http://www.inc.com/amy-vernon/the-future-of-social-media-5-predictions-for-2016.html

http://www.fastcompany.com/3054347/the-future-of-work/5-trends-that-will-change-how-companies-use-social-media-in-2016/3

http://www.pcworld.com/article/3035705/software-social/mark-zuckerberg-outlines-the-future-of-facebook.html

http://www.huffingtonpost.com/david-giannetto/the-future-of-twitter-sta_b_9232280.html

Starbucks Photo Sharing Plan

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In this assignment, I was instructed to research the company I am following and figure out some sort of photo sharing plan. What I have to take into consideration is which platform would benefit my company the most and what they should post to get attention from the audience. As you may all know the company I am following is Starbucks. So naturally figuring out which social media platform to go with won’t be too difficult. In the next few paragraphs, I will be explaining why I chose the platform I did, what the overall theme will be on that platform and the conclusion.

The photo sharing platform I decided to go with is Instagram. This shouldn’t come as a shock to any of you as it was claimed as recently as March 2016. That Instagram is at number one for being the most popular photo sharing site. Instagram see as many as 400 million monthly active users. They also have more than 75 million daily users on this site. Just knowing how many active people are on this site is mind blowing. Which is why using this photo sharing site would be the most beneficial out of the rest of the photo sharing site that are out there. Also, while I was doing my research I found that Starbucks ranks at number 3 for the most followed brand on this site. With a whopping total of 1,061,655 million followers. Of course, this article that provided me with this information was from 2013. So, I took it upon myself to look at the current number of followers through Instagram and they have 8 million followers! How crazy is that to think so many people are following one company. I wouldn’t be surprised if they were still in the top three most followed brands. With all the statistics I provided to you. It wouldn’t be a hard choice to make when it comes to which platform to use. Another thing to take into consideration is all the different hashtags to can use on this site. Which makes it super easy for your audience the find the product / service / interest etc. that you are providing. Then if they like what they see they can follow you in an instant. So, now that I have explained why I’m choosing the media outlet that I am.

So, now that I have explained why I’m choosing the media outlet that I am. I will be getting into the fun part of what kind of things I would like to be showing on that page. While I was researching the most popular photo sharing site and getting all of the information on that. I took it upon myself to research Starbucks and what their primary focus is on their Instagram page. To no surprise, their focus is the product which is coffee. As I was reading this article I had a little bit of an, AH HA, moment. Which I will explain toward the end of me explaining the content of the article. In the article is stated that the primary focus of their Instagram page is product based photos that tie in emotional connections that Starbucks has created with each customer and their personalized coffee. Now here is when I had my moment of, AH HA. The article goes on to explain that the majority of the content one their page is follower based. Meaning, a lot of those pictures ARE NOT pictures that Starbucks has personally taken, but they are pictures that followers have tagged Starbucks into or have done hashtags of a Starbucks product / service. Which in a way makes sense because then it gives it more of a person feel to it. Like you know for a fact that it’s actual people drinking these drinks and they aren’t pretending to like it. In a marketing sense that’s a smart move on their part, but now I will talk about why this made me laugh a little.

A few weeks ago my class watched a video called, Generation Like, on PBS. It talked about how much social media is growing more and more each day and what strategies we do to get those likes and shares. At one point of the video it talked about how a lot of companies just mention a product on any social media site, and from there the audience starts to post pictures of that product / do a little review on it. That way they get free advertising out of the deal. Which is pretty much what Starbucks is doing on their Instagram (I will leave a link of Generation Like below)!

Lastly, one other thing I would like to add before wrapping up. I feel like they should add their SnapChat username to some of the pictures they post. The reason why I say that is because I follow them on Snapchat and sometimes the picture they post on Instagram usually correlates with what they share on Snapchat. What they do on Snapchat is they do a variety of pictures and short clips of a new product that are coming out, or how you can make that particular product yourself! So, if they were to post a picture of a new product on Instagram. They could leave their Snapchat username in the description so that way those who do not know about the Snapchat can add them, and see the little clips / pictures they do on there.

Let us recap on what we have discovered, shall we? We have discovered that if we were to start up our own business and needed to share pictures of our service / product. Instagram is where it’s at. With it be the number one sharing site of all time. It also makes it easy for the audience to post pictures of the product that you produce and tag you with very little effort. Also, if the picture if really good you could use it for an advertisement (with their permission of course). Another thing to remember is that if your company has a Snapchat, be sure to post the username on almost every post that you make personally. That way you have another way to share photos with more creative opportunities!

Friday Five: How Starbucks mastered marketing via Instagram

Instagram’s Top 25 Most Popular Brands

By The Numbers: 160+ Interesting Instagram Statistics (January 2016)

http://www.ebizmba.com/articles/photo-sharing-sites

http://www.pbs.org/video/2365181302/

Case Study: Home Depot

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In this blog, I will be answering some questions about a case study, Home Depot. Before I answer these questions I will catch you up to speed on this case study. A few years ago Home Depot was fully aware that they needed to start getting involved with social media. They were just simply afraid that their marketing message would not be translated properly, but they knew that had to connect with their associates and customers with a social media platform. In June of 2010, Home Depot began to post How-To videos on YouTube. A year later they reached over 8 million views on their channel. Which surpassed their views of their boring old commercials.

Now, that I have you caught up. I will be answering four questions about the case study. Just so you all know these are my personal opinions when it comes to the following questions.

  1. What in particular about Home Depot’s business made this How-To series of videos so successful? What other industries might be able to use a similar strategy?
    • There are several things that made their How-To videos a success. For one, they kept all of the videos up to date. That way all of their videos would be new and relevant to the viewer. Also, they had the videos tie in with the seasons, and they used real people. All of these things are what viewers look for in a How-To video. I feel like other companies like, Mendars, would benefit from this kind of tactic. That way they can show off their products and have the viewer see how to use them at the same time.
  1. Are these instructional videos actually more effective than overt commercials? Why or why not?
    • Like I explained above in my last question. Not only do people want to see the product, but also they want to see the multiple uses they can do with that specific product. In commercials, all you see is the product looking all pretty, but you don’t get to see what I can do or if it even has multiple uses. That is why I think instructional videos are more effective than over commercials.
  1. Why did Home Depot choose to focus on producing YouTube videos? Would videos exclusively hosted on its company website or on other videos sharing platforms have been equally effective?
    • They chose to focus putting their videos on YouTube because they knew that their valuable customers weren’t just going to the Home Depot site, but they are also going to either Google or YouTube. Which are both go to sites. So, by going with Youtube they would get more views and searches than going with any other site.
  1. What advantages did Home Depot gain from having in-store representatives featured in the videos? Name at least two advantages, and explain why they are important.
    • One of the advantages of having an in-store representative in the videos is that they aren’t actors. They are real people who work in the store. Which mean that they have more knowledge about the product than anyone else. If it were actors in the video they would have to read off of cue cards and practice with the product several times, but that isn’t the case with the reps that work in the store. Which brings me to my next advantage. When they are in the videos everything is real. They don’t have to read off a card or practice before filming. Everything is real and legit. This helps the viewer connect with the video better, and causes them to want to go out want to try out the product and its many uses.

Podcast

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The Fantasy Podcast: Ep1 Tom Baker

So the host of, Fantasy Podcast, Oliver McNeil, takes normal portraits and creates a fantasy world out of them. He also used to work with theater props and make-up for many years. In this podcast, he talks to, Tom Baker.

In the first portion of the interview, they talk about him being in the film, Golden Voyage of Sinbad, and how he got the role of Koura. He then revealed that the producers were interviewing him and they didn’t really want him playing a role that involved wearing a mask. So, they gave him the role of Koura. Following the reveal of how he got his role. He began to talk about how they would block theirs scenes with him and John Phillip Law, and how they would practice with swords. Well, during a scene they were fighting with them and John reacted to the sword coming at him and help up his hand. By him doing that Tom ended up cutting his hand really deep. The cut was so deep that it almost damaged John’s hand. Of course, he ended up being ok, but John got all persnickety towards him. Anyway, once he was done filming the movie he ended up being in Theater for a while. After he was in Theater for some time he heard about the show Doctor Who. So he wrote them a letter and sent a photo of himself, and they recognized his name and was aware that he was in Sinbad. The part about this was that the film was playing near the BBC. The producers of Doctor Who decided to go see the film and after seeing it they decided to give him the part. I thought that was pretty neat. When I heard him saying that he got a job from previous work that he has done. Makes me feel hopefully for my future career as well.

http://www.podcastdirectory.com/episodes/the-fantasy-podcast-ep1-tom-baker-40981088.html

Women Making it in IT

Kurt Franklin is the host of, InteropRadio. This is located in Las Vagas, Nevada. This podcast is based on the IT community. In this podcast session, they talk about women being in the technology industry, considering this particular field have a dominant population of males. This man then goes on to say that according to Intel, girls and women are more involved in with creating things with electronic technology tools, but they are not really involved with the traditional IT things. It then goes on about how they should try to make the IT part of technology friendlier towards girls and women. They then say women’s interest in a technology degree is declining and their appearance in the work world of that community is low. Kurt then goes on to say how men and women differ from one another when it comes to identifying themselves in this field. For example; men call themselves hobbyist, builders, and engineer. While women call themselves designers, creators, and artists. Even though these men and women are basically doing the same exact thing. Which is creating something out of nothing. As he goes on to talk in his podcast, Kurt mentions how surprised he is to see so many young women involved with robotic type technology, and amongst other things. In a way that kind of contradicts what he said earlier about how women’s interest a technology degree is declining. If it were declining then why would he see and know so many women that are involved with this. Further, into his show he then mentions Intel AGAIN mentioning certain challenges about women working in the technology field. The first one is that 7% of women don’t feel safe going to maker activities, 17% of women say they live in a culture where creating things are inappropriate, and 17% of women say they were excluded because they are a woman. The last one made me sad because this is why people lose interest in their passions. When people push them away or exclude them from participating just isn’t cool.

http://www.podcastdirectory.com/episodes/women-making-it-in-it-40977503.html

Dead Doctors Don’t Lie

This podcast channel is about alternative ways of taking care of your heath. In this podcast, they are talking about thyroid disease and how the thyroid gets involved with illnesses. Before I get into talking about all this. I just want to say that the host of this podcast was talking REALLY fast and jumped around on what he was talking about, but I got the basics of what he was saying. The host started off by saying if you have thyroid disease it means your immune system is all jacked up and hyperactive. It also means that you may have an autoimmune deficiency. Also, when you are sick with something, even if it something as simple as the common cold, your thyroid gets involved and tries to help fight it off. The host then recommended that if you take supplements it should help you stay healthy and keep your thyroid disease under control.

After he was done talking about the thyroid, they started to talk about cholesterol. In this portion of the podcast, they bring up how mainstream doctors say in order to throw away the cholesterol in order to lower it, but the host says that is not true. He said that when you eat less of the cholesterol its creates more of it. So, in order to lower it, you must eat more of it. The reason why someone’s cholesterol would get so high is because they are probably taking in too much sugar or eating a lot of starched foods. If someone is looking to lower their cholesterol just cut out the sugars and starched foods from your diet.

http://www.shoutcast.com/Search

Blogging about Starbucks Blogs

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All right, for this blog assignment, I will be blogging about bloggers, who blog about Starbucks. Basically, I will be trolling on bloggers who talk about Starbucks. This can range from the customer service to the actual product.

Coconut milk for your beverage at Starbucks: Beginning February 17th.

Before I get into the actual blog itself. I just want to take a moment to talk about the blogger. The blogger’s name is Melody and she’s basically a coffee addict. She grew up where the actual Starbucks was born, that’s right; we’re talking about Settle, Washington, the motherland of Starbucks. Being around Starbucks for as long as she has, and being absolutely in love with their beverages and products. She figured, “Hey! I love coffee and I love Starbucks. Let’s make a blog about all of that.”

Now, let’s talk about the actual blog topic itself. Basically, it is about how Starbucks has been experimenting with non-dairy milk since the summer of 2014. They even tested this “coconut milk” in a Portland, Oregon store, and the test was very successful. They then expanded that test to Ohio and so on and so forth. At this point, all the Starbuck chains in the U.S. (and possibly some Canada chains) have this coconut milk in their possession, but they will not be serving it to the public until Feb. 17th, 2015 (tomorrow). With this milk you can put it in any beverage of your choice; Latte, Mochas, and Frappuccino’s. The comments are very back and forth. For those that have tried the coconut milk have absolutely loved it or they hate it hardcore. Others are arguing over the fact that the coconut milk contains an ingredient called, carrageenan, which causes cancer.

http://starbucksmelody.com/2015/02/03/coconut-milk-beverage-starbucks-beginning-february-17th/

7 Reasons Starbucks is the McDonalds of Coffee

This blogger just talks about all different kinds of coffee. These coffee brands would range from Starbucks to Caribou. Heck if theirs coffee at a fast-food restaurant he will talk about it.

Now, about his blog topic, throughout his blog he basically talks about how Starbucks is slowly starting become McDonalds. He mentions how Starbucks decided to start serving breakfast sandwiches like McDonalds. After that, he talks about how Starbucks went on to switch over to instant coffee and automatic espresso machines. Lastly, he talks about how they then decided to change from, the standard espresso milk, to two percent milk, and how their mission statement is completely different.

Ex: Before; “To establish Starbucks as the premier purveyor of the finest coffees in the world…”

After; “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

As you can see their newest mission statement is a lot more vague and doesn’t talk about their coffee at all.

Also, you probably noticed I only mentioned five out of the seven comparisons he had discussed in his blog. The reason why I did is because I don’t agree with the ones he had mentioned. Those two points were the Frappuccino and the k-cups. First off, I don’t know why he would bring up the fact how Starbucks is becoming like McDonalds because of the Frappuccino. Starbucks was the first one to introduce this product in 1994. McDonalds didn’t introduce the McCafe in the U.S. until 2001. If anything, McDonalds copied Starbucks on that aspect. As for the k-cups they only did that so that Keurig users could enjoy their coffee at home as well. The majority of the people who commented on this post agreed with what blogger had said. Though, they did have some of their own opinions as to how McDonalds and Starbucks are similar, like how they aren’t considered fast-food but real estate, or how they don’t really focus on making the product amazing but how they make the customers experience amazing.

http://coffeecupnews.org/starbucks-mcdonalds-coffee/

Starbucks Is Making Beer Flavored Coffee?

 

On this site, it basically talks smack about all the hot products that are out there. They have pictures up and make fun of them, but they also talk about actual things that are going on and stay serious about it.

In this blog, they talk about how Starbucks is coming out with its own beer. With me being young and starting to explore the world of alcohol I thought it was very intriguing! The name they decided to go with is The Dark Barrel Latte. This drink contains espresso and chocolate stout flavor. They then finish it off with whipped cream and dark caramel drizzle. After reading that portion of it I was getting really excited, but then soon got disappointed it said that theirs no alcohol in the drink, but a lot of people have said it tastes like beer! It then goes on to say that Starbucks does sell beer and wine during the evening, but only at certain stores. Everybody in the comment section of this page agreed that it is ridiculous that Starbucks would have their own line of beer and wine. That it simply wouldn’t taste any good and that they should just stick to their coffee. Personally, I think that it’s a great idea that they have branched from coffee to alcohol, and are trying to incorporate those amazing coffee flavors into those drinks. Then again that’s just me!

http://cheezburger.com/8327237888#comments

 

Article Response to, “Just WOW!”

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I just finished reading the article, “Just Wow”, and all I could say at the end of it was, WOW! I couldn’t believe the lack of maturity of both, Dave, and the owner of Ocean Marketing, Paul. I understand why Dave would be extremely flustered with the situation. I know I have been extremely annoyed by companies who don’t deliver what they promise from the gecko, but that still doesn’t give him the right to speak to them like he did. On the other hand, Paul had no excuse to speak to Dave like he did. Overall he was just a jerk and looked like a complete idiot. I mean, what kind of man who owns a well-known gaming company would treat a loyal customer like that? That is just all kinds of messed up!

After reading the original article (which was an email conversation between Dave, Paul – Owner of Ocean Marketing, and Mike – Owner of PAX and Penny Arcade). I did some digging to see what happen after the initial posting of the conversation on, Penny Arcade. What ended up happening was that the post-Mike had made on his site went VIRAL. When I say viral, I mean it ended up on all the social media sites that you could possibly think! We’re talking Twitter, Facebook, Reddit, Kotaku, Fark, and Slashdot. This story got so crazy that Mike’s server temporarily crashed and Paul got tons of threats. It had gotten so bad he had to change his twitter name several times. Even though his “loyal costumers” would find him and keep threatening him. The next thing you know Ocean Marketing no longer exists. Crazy what social media can do!

In this blog post assignment, I must answer two questions that are related to this article.

The first question is, “Hypothesize: You have just been given control of the social media reign at Ocean Marketing at the end of the original article. What steps do you take to rescue the company?” You know, after making yourself look like a huge jerk. It’s really hard to recover from the error of your ways, but all you can do is brush yourself off and try to make things right. Personally, I would’ve contacted both Mike and Dave, and to apologize to them for the rude behavior. Then I would promise Dave that he would receive a full refund of his product, but I would also promise him that he would still be getting his controllers if he still wanted them. After that, I would make a public apology on all social media sites, and promise those customers, that had pre-ordered the product months in advance, that they will be getting ten dollars back from their order. By doing that, I can still continue the ten dollars off deal that they were advertising on their site towards people who were just ordering their product.

The next question I will be answering is, “Do you think the original poster (David) should, or could have done things differently? How about Krahuliks handling of the flame war as things escalated?” This question has me completely torn up. On one hand David shouldn’t have been so aggressive in his emails like he was, but on the other hand, it was really smart that he included those gaming news sites in the email. Let’s face it both of their maturities sub par, especially Paul’s. I condone David for including those other sites into their little email war because guys like that need to be taught a lesson. Yet, I feel like he should’ve kept his poise throughout the conversation. I know that I personally felt torn between both Paul and David from how they were acting towards one another, but at the end of the day, Paul wins the biggest jerk award.

As for Mike’s (the owner of Penny Arcade and PAX) role in this whole thing, I back him up a hundred percent for posting that email conversation. Guys like Paul need to be taken down. At the same time, Mike should’ve told people to back off on Paul. Sure he was a huge jerk about the whole situation, but that doesn’t mean you stoop lower than his level and send threatening messages to him. I mean what are we three years old? People, just need to own up to their mistakes and act their age, and not act like a three-year-old who steal each others candy and say to another person that they’re going to tell on them. If you really think about it that’s how this whole thing ended. A war between three-year-olds, or should I say grown men with the maturity level of a three-year-old.

So, what did we learn here today? We have learned that people need to slow down and think before they respond, because if you respond before you think. Then all hell is going to break loose and you will be exposed on social media. Don’t be a David, Paul, and Mike.

How one customer brought down a brand – Case Study

http://www.penny-arcade.com/resources/just-wow1.html