The Future of Social Media


Technology and social media have come a long way since the 1940’s and the 1990’s. If you think about to the movie, Back To The Future, a lot of the advances we have made today correlate with the movie. For example; When Marty is watching is future self-talk to his boss. They were talking to each other using a television screen. Currently, if you have an IPhone or a Smartphone you can FaceTime or Skype people no matter where they are located. Granted, we haven’t gotten to the point of hover cars and 3D advertisements but I have a feeling we are getting closer, and closer to that happening. I mean look at some of the advertisement boards around your town. A lot of them are electronic billboards now and change ads every few seconds. In the next few paragraphs, I will be discussing the upcoming trends for social media, and what predictions are being made for Facebook and Twitter.

After doing some digging on the World Wide Web. I discovered that we have already started some of the trends that have been predicted; Companies hitting the social network scene, Companies sending text messages (if the customer provides their phone number), Advertising only social networks, and Video Live Streaming. However, there are others that slowly being presented but have not made its presents yet. For instants, being able to have a social network in the work place. Now, I’m not talking about LinkdIn or Facebook for advertising purposes. I’m talking about social networking sites for business purposes only. The idea is to have a platform that will replace emailing one business person to another. What they would like to see is a site where you can do group chat rooms (whether it’s within in the company, other businesses, or international), having a company profile and, of course, having your own personal profile. Its kind of like an IM messanger combined with MySpace and Facebook. Only this would be used for business purposes. One other trend that may be appearing on the social scene is Machine Learning. There is an App out there that you can download onto your smartphone called Forevery. What this app does is organizes your camera roll by place, time, and people who are in the picture with you. That way when you are ready to post an image online all the information is put together (creepy, I know). Finally, a trend that may be surfacing is VR (virtual reality) for social media. Yes, this is already coming out for video games, but many social media sites and articles see this crossing over into social media. They have hopes of people being able to travel different locations without leaving the comfort of your own home. This wasn’t in the article but I would assume that they would like to make it possible to chat with people through VR. I’m sure there are several ways that would make this possible, but would it be  part of the feature? We will have to wait and see.

What does this mean for our current social media platforms? I looked up two of the most well known social media platforms; Facebook and Twitter. This is what Facebook has planned in terms of growing with the rest of the newest technology. They hope to be able to incorporate VR into their social network. As many of you may or may not know about Facebook currently. It has the option of being able to Live Stream on the site. Along with being able to live stream, you can also post video and gifs. You name it. You can post it. So if they can do all of that. Why not be able to use VR on their site as well? They are currently working with scientists and the corporate of Samsung (located in South Korea). Think of all the cool things you could do on Facebook while on a VR headset. I watch a lot of live streams and if I could watch a live stream while feeling like I was with the actual person. That would be simply amazing! While Facebook is trying to strive with todays technology. There are many predictions that Twitter is headed towards a downward spiral. At this point, people are expressing how frustrated they are with only being able to post 140 characters per post. Not to mention they are very limited to other things that they can post (videos, pictures etc.). However, many people have commented that companies are more responsive on Twitter than any other social media sites. They’re predicting that this site will slowly become a social network that customers will be contacting companies.

So what did we learn today, folk? Today, we learned that live videos are on the rise, virtual reality is just around the corner, and we’re starting to get lazy with our technology. After, reading the following articles I wasn’t surprised at the predictions that were made. This is what I see happening in the future a social media. I believe that status updates and messaging are going to be a thing of the past. Everything will just be pictures and videos because we, as humans, find pictures and videos to be more entertaining / appealing over simple status updates. If you were to look at a young person’s phone you would see that they apps like Instagram, Snapchat, Vine, Periscope etc. Status’ are dead and Visual entertainment is sky rocketing. Soon that won’t be enough and VR will be the in thing. If they are already developing VR phones (Samsung). That means other companies will follow suit. Our version of the future may not be the same as Back to the Future, but were getting close.


Blogging about Starbucks Blogs


All right, for this blog assignment, I will be blogging about bloggers, who blog about Starbucks. Basically, I will be trolling on bloggers who talk about Starbucks. This can range from the customer service to the actual product.

Coconut milk for your beverage at Starbucks: Beginning February 17th.

Before I get into the actual blog itself. I just want to take a moment to talk about the blogger. The blogger’s name is Melody and she’s basically a coffee addict. She grew up where the actual Starbucks was born, that’s right; we’re talking about Settle, Washington, the motherland of Starbucks. Being around Starbucks for as long as she has, and being absolutely in love with their beverages and products. She figured, “Hey! I love coffee and I love Starbucks. Let’s make a blog about all of that.”

Now, let’s talk about the actual blog topic itself. Basically, it is about how Starbucks has been experimenting with non-dairy milk since the summer of 2014. They even tested this “coconut milk” in a Portland, Oregon store, and the test was very successful. They then expanded that test to Ohio and so on and so forth. At this point, all the Starbuck chains in the U.S. (and possibly some Canada chains) have this coconut milk in their possession, but they will not be serving it to the public until Feb. 17th, 2015 (tomorrow). With this milk you can put it in any beverage of your choice; Latte, Mochas, and Frappuccino’s. The comments are very back and forth. For those that have tried the coconut milk have absolutely loved it or they hate it hardcore. Others are arguing over the fact that the coconut milk contains an ingredient called, carrageenan, which causes cancer.

7 Reasons Starbucks is the McDonalds of Coffee

This blogger just talks about all different kinds of coffee. These coffee brands would range from Starbucks to Caribou. Heck if theirs coffee at a fast-food restaurant he will talk about it.

Now, about his blog topic, throughout his blog he basically talks about how Starbucks is slowly starting become McDonalds. He mentions how Starbucks decided to start serving breakfast sandwiches like McDonalds. After that, he talks about how Starbucks went on to switch over to instant coffee and automatic espresso machines. Lastly, he talks about how they then decided to change from, the standard espresso milk, to two percent milk, and how their mission statement is completely different.

Ex: Before; “To establish Starbucks as the premier purveyor of the finest coffees in the world…”

After; “Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”

As you can see their newest mission statement is a lot more vague and doesn’t talk about their coffee at all.

Also, you probably noticed I only mentioned five out of the seven comparisons he had discussed in his blog. The reason why I did is because I don’t agree with the ones he had mentioned. Those two points were the Frappuccino and the k-cups. First off, I don’t know why he would bring up the fact how Starbucks is becoming like McDonalds because of the Frappuccino. Starbucks was the first one to introduce this product in 1994. McDonalds didn’t introduce the McCafe in the U.S. until 2001. If anything, McDonalds copied Starbucks on that aspect. As for the k-cups they only did that so that Keurig users could enjoy their coffee at home as well. The majority of the people who commented on this post agreed with what blogger had said. Though, they did have some of their own opinions as to how McDonalds and Starbucks are similar, like how they aren’t considered fast-food but real estate, or how they don’t really focus on making the product amazing but how they make the customers experience amazing.

Starbucks Is Making Beer Flavored Coffee?


On this site, it basically talks smack about all the hot products that are out there. They have pictures up and make fun of them, but they also talk about actual things that are going on and stay serious about it.

In this blog, they talk about how Starbucks is coming out with its own beer. With me being young and starting to explore the world of alcohol I thought it was very intriguing! The name they decided to go with is The Dark Barrel Latte. This drink contains espresso and chocolate stout flavor. They then finish it off with whipped cream and dark caramel drizzle. After reading that portion of it I was getting really excited, but then soon got disappointed it said that theirs no alcohol in the drink, but a lot of people have said it tastes like beer! It then goes on to say that Starbucks does sell beer and wine during the evening, but only at certain stores. Everybody in the comment section of this page agreed that it is ridiculous that Starbucks would have their own line of beer and wine. That it simply wouldn’t taste any good and that they should just stick to their coffee. Personally, I think that it’s a great idea that they have branched from coffee to alcohol, and are trying to incorporate those amazing coffee flavors into those drinks. Then again that’s just me!