Starbucks Photo Sharing Plan

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In this assignment, I was instructed to research the company I am following and figure out some sort of photo sharing plan. What I have to take into consideration is which platform would benefit my company the most and what they should post to get attention from the audience. As you may all know the company I am following is Starbucks. So naturally figuring out which social media platform to go with won’t be too difficult. In the next few paragraphs, I will be explaining why I chose the platform I did, what the overall theme will be on that platform and the conclusion.

The photo sharing platform I decided to go with is Instagram. This shouldn’t come as a shock to any of you as it was claimed as recently as March 2016. That Instagram is at number one for being the most popular photo sharing site. Instagram see as many as 400 million monthly active users. They also have more than 75 million daily users on this site. Just knowing how many active people are on this site is mind blowing. Which is why using this photo sharing site would be the most beneficial out of the rest of the photo sharing site that are out there. Also, while I was doing my research I found that Starbucks ranks at number 3 for the most followed brand on this site. With a whopping total of 1,061,655 million followers. Of course, this article that provided me with this information was from 2013. So, I took it upon myself to look at the current number of followers through Instagram and they have 8 million followers! How crazy is that to think so many people are following one company. I wouldn’t be surprised if they were still in the top three most followed brands. With all the statistics I provided to you. It wouldn’t be a hard choice to make when it comes to which platform to use. Another thing to take into consideration is all the different hashtags to can use on this site. Which makes it super easy for your audience the find the product / service / interest etc. that you are providing. Then if they like what they see they can follow you in an instant. So, now that I have explained why I’m choosing the media outlet that I am.

So, now that I have explained why I’m choosing the media outlet that I am. I will be getting into the fun part of what kind of things I would like to be showing on that page. While I was researching the most popular photo sharing site and getting all of the information on that. I took it upon myself to research Starbucks and what their primary focus is on their Instagram page. To no surprise, their focus is the product which is coffee. As I was reading this article I had a little bit of an, AH HA, moment. Which I will explain toward the end of me explaining the content of the article. In the article is stated that the primary focus of their Instagram page is product based photos that tie in emotional connections that Starbucks has created with each customer and their personalized coffee. Now here is when I had my moment of, AH HA. The article goes on to explain that the majority of the content one their page is follower based. Meaning, a lot of those pictures ARE NOT pictures that Starbucks has personally taken, but they are pictures that followers have tagged Starbucks into or have done hashtags of a Starbucks product / service. Which in a way makes sense because then it gives it more of a person feel to it. Like you know for a fact that it’s actual people drinking these drinks and they aren’t pretending to like it. In a marketing sense that’s a smart move on their part, but now I will talk about why this made me laugh a little.

A few weeks ago my class watched a video called, Generation Like, on PBS. It talked about how much social media is growing more and more each day and what strategies we do to get those likes and shares. At one point of the video it talked about how a lot of companies just mention a product on any social media site, and from there the audience starts to post pictures of that product / do a little review on it. That way they get free advertising out of the deal. Which is pretty much what Starbucks is doing on their Instagram (I will leave a link of Generation Like below)!

Lastly, one other thing I would like to add before wrapping up. I feel like they should add their SnapChat username to some of the pictures they post. The reason why I say that is because I follow them on Snapchat and sometimes the picture they post on Instagram usually correlates with what they share on Snapchat. What they do on Snapchat is they do a variety of pictures and short clips of a new product that are coming out, or how you can make that particular product yourself! So, if they were to post a picture of a new product on Instagram. They could leave their Snapchat username in the description so that way those who do not know about the Snapchat can add them, and see the little clips / pictures they do on there.

Let us recap on what we have discovered, shall we? We have discovered that if we were to start up our own business and needed to share pictures of our service / product. Instagram is where it’s at. With it be the number one sharing site of all time. It also makes it easy for the audience to post pictures of the product that you produce and tag you with very little effort. Also, if the picture if really good you could use it for an advertisement (with their permission of course). Another thing to remember is that if your company has a Snapchat, be sure to post the username on almost every post that you make personally. That way you have another way to share photos with more creative opportunities!

Friday Five: How Starbucks mastered marketing via Instagram

Instagram’s Top 25 Most Popular Brands

By The Numbers: 160+ Interesting Instagram Statistics (January 2016)

http://www.ebizmba.com/articles/photo-sharing-sites

http://www.pbs.org/video/2365181302/

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Starbucks Social Media Platforms

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Social media has become a huge part of our lives. It informs us about recent celebrity scandals, the best deals that are going on right now, and tragedies that are happening around the world. For my assignment this week, I had to pick a company and check out their social media accounts. By doing this I needed to find out who they were signed up with, how many accounts they currently have, and why exactly they are going through all this trouble. The company I decided to go with was Starbucks.

The reason why I picked Starbucks was, because they are a very popular company and I am a huge fan of their coffee. By doing my research I discovered that they are signed up with every possible social media-networking site known to man! They were signed up with Facebook, Instagram, Youtube, Meetme, Pinterest, Snapchat, and Twitter. Not to mention they also have a site that contains their “secret menu”. A lot of those sites I wasn’t really surprised about, due to the fact that I follow them on the majority of those sites. The one I was surprised about was the site, Meetme.

When I was looking up their Twitter. I saw that they had a link to the site, Meetme. Personally, this was way too funny for me because that is mainly a dating site. To me, that was very strange to see they were on that type of a site. The other crazy thing I discovered while I was looking them up was that they had not one, not two, but 8 plus Twitter accounts! I know that sounds unbelievable and simply crazy, but it’s completely true! They all range for the Starbucks Members to Starbucks Ideas, and let’s not forget Starbucks UK (which I totally didn’t think even existed until now).

So, why do I think they are on all these different media sites? For one, I feel like they are trying to reach a younger generation that depends on the World Wide Web. They need to know what the latest trends are and what’s cool, and not cool. By Starbucks knowing this generation is dependent on needing to know what’s trending. They can easily post their yummy coffee and the great deals that they having going. Not to mention the better deals you get if you are a Starbucks Member. All day long they post pictures, deals, and secret drinks that you can try out. This is their way of burrowing into your mind and forcing you to remember that they are the best. That they are number one place to go for coffee!

Let us recap on what we learned today. Starbucks is power hungry. They want to make sure that they connect with every single person in the world. Even if that means having accounts on seven different social media networks, and having eight plus twitter accounts. This company wants to show both the older generation and the younger generation (mainly the younger one) that they are hip, cool, and trendy.

What Social Media is to Me.

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I use several different social media sites. One could say I am slightly addicted to social media sites, but I like being updated on EVERYTHING. This could be anything from my closest friends to celebrity updates. I also use these sites for beauty tutorials, and for ideas, I can incorporate in the future. Over the next few paragraphs, I will be reflecting on what these social media sites mean to me.

A lot of the social media sites I use are for keeping in touch with people, those sites being Facebook, Twitter, Instagram, and Snapchat. I like these sites because I can easily get in touch with people. Also, I am constantly updated on what everyone is doing. Those two things are really important to me. The reason being that I have many friends that are in different cities and in different states. So, if I ever want to get a hold of them I can just message them. If I can’t get ahold of them that way I know that I can always do my quick scan of their posts. Though, I am guilty of just “creeping” on other people and not really communicating with them. This is extremely embarrassing to admit, but who isn’t a “troll” now of days.

Another way I like to use media platforms is to get creative ideas. Whether it is beauty tutorials, home décor, clothing styles, and recipes. I, personally, only use two sites for this kind of research. Those sites would be Pinterest and YouTube. These two sites are amazing for the simple fact that you can type in anything that you need to know. Once the results come up they have different options to choose from. I mean, who doesn’t like having more than one option to choose from? I know that I love it, because if one tutorial doesn’t work then you can try a different version of it. In many cases, I’ve had to do different versions of tutorials, especially in the beauty department!

However, one thing I despise about social media, mainly Facebook, is that it keeps track of what you look up. The problem I have with this site is, that it shows what you’ve looked up or something similar to it on the side of the page. To me, that’s invasion of privacy. They have no right to keep tabs of what we do on other sites. It makes you wonder what else they, Facebook, does that we are not aware of! Scary stuff.

So, let us recap what social media means to me. It’s a place where you can keep tabs on friends, family, and updates on celebrities. At the same time, you get to learn new things that you can apply in your everyday life. On the downside, people “creep” on one another. This could be an ex, someone you hate, or someone you have a crush. Either way, we’re all creeping on one another (which can also lead to some hardcore stalking, but we’re not going to go there). Even Facebook does some heavy-duty stalking. Remember people, be careful what you post on the internet because the world has all eyes on you!